It is clear is that mobile marketing cannot be ignored. Everywhere we look we see people on their phone or tablet devices. More and more areas of our everyday life, from coffee shops to public transport, are becoming wi-fi enabled allowing customers and visitors to browse and search online.
The proliferation of smart phones means that every business has to pay close attention to how easily existing and potential customers can be engaged. Meeting your clients on the devices they are using is vital. Customers expect an efficient, fast and modern interface with businesses and if you disappoint you may be regarded as a dinosaur and your business will suffer.
Mobile web searches now outnumber their deskbound counterparts. The explosion in the use of iphone and android phones, as well as the seemingly unstoppable growth in tablet devices has had a major impact of website design as well as general marketing.
Companies of all sizes need to engage the best mobile website builder they can afford and have a mobile compatible site. There are a few options when it comes to mobile website design.
One choice which is popular is to the advantage of the need to create a mobile version of their website to do a website redesign using a responsive website theme. WordPress websites in particular have been at the forefront of this and the website and it’s elements resize and reformat depending on the width of the browser screen.
Responsive web design is a simple way to get in the mobile race as one website is being designed. This form of design is far from perfect but it has made great strides in recent years as the demands of business owners have grown.
Another option is to create a mobile only website. One advantage of this is that it is only trying to do one job so is able to do that without compromise (as opposed to a responsive design which is trying to be all things to all browsers). Mobile websites typically are fast-running and touch-friendly. Cost-wise they can be had for a few pounds or dollars per month for basic versions, and a custom built site should only cost a few hundred dollars for a basic package.
An adaptive website is a site which shows different versions of itself depending on the device type that is viewing it. These can be more expensive to build but are an elegant way of catering for all visitors without compromising on design features or page loading speed.
It is worth talking to a mobile website designer to find the best solution for your business, and your pocket.
One thing is clear – mobile internet use will continue to grow, and in the future we may be wearing the devices, rather than carrying them. Any company which ignores mobile marketing is putting its head in the sand.
There is a great opportunity for many business owners currently as we are still in the relative infancy of the mobile web – opportunity awaits those with the vision and boldness to act now.